PENGARUH SERVICE QUALITY, WEBSITE QUALITY, BRAND REPUTATION, TRUST, DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION
نویسندگان
چکیده
The aim of this study was to determine the effect service quality, website brand reputation, trust, and perceived risk on consumer purchase intentions. sampling technique used purposive with 216 respondents. Data collection an online questionnaire a Liker scale 1 5. This Structural Equation Modeling (SEM) method through AMOS program process data. results showed that quality did not have positive intentions in Jakarta, reputation had trust Jakarta.
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ژورنال
عنوان ژورنال: Transekonomika Akuntansi Bisnis dan Keuangan
سال: 2023
ISSN: ['2809-7866', '2809-6851']
DOI: https://doi.org/10.55047/transekonomika.v3i1.372